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One of the most important ways to grow your clown business is by increasing your brand awareness. Brand Awareness is how recognizable your company is and how many people know about your company. Increasing your brand awareness can only help to grow your business.
Initially you want to grow your brand without spending very much money. This means using things you already have such as business cards and your skills as a clown. That way you are getting more business without increasing your overhead. For all of these brand awareness raising techniques you will need to have business cards.
- The first step is relatively easy, just go to your local library and offer a mini show. Make sure that in your show you include reading a children’s book. Charge the library nothing other then having your name on any flyers or posters they might produce for the event as well as being allowed to give children one of your cards. In fact just call your business card a bookmark.
- The second part is to do some sort of specialty clowning:hospital or gospel clowning. At either of these events you can hand cards to all sorts of people either before, during or after your performance. I would suggest before you attempt either of those types of clowning that you read a book or to on the subject. You should be able to find books on both subjects at your local library, which you will be at during part one.
- Street performing is the third way to increase your brand awareness. Make sure that you have a show that you can take to the streets. This means having a quick ten to fifteen minute show that is very flashy. Juggling works best with balloons a close second. Head to an open downtown type area and scope out a good performing. The most important part of street performing is to make sure that even if someone leaves without tipping that they don’t leave without a business card.
Following those three steps will enable you to grow your business costing you only business cards that you already have. Good Luck!
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3 Responses to “3 Easy Free Ways to Increase Your Brand Awareness”
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Before doing any busking or street performing, it would be wise to check into the local laws regarding such events. Many cities have ordinances against street performers, in others you must obtain a permit. In Cincinnati, for instance, you are required to have the same “solicitation license” as panhandlers. When busking at any kind of organized festival, it’s likewise a good idea to get permission from the committee and make sure that you’re not invading the territory of any hired help.
That is a very good point Richard and I agree and feel bad that I forgot to add that into the article.
It is always best to check with local laws prior to doing any kind of street performing. Even if you are not required to have a permit letting the powers that be know that you are going to be performing in a certain area of your hometown is a good way to create a positive feeling towards your business from the authorities.
One other thing you might do when approaching a festival or the like, is to make sure that you present exactly what you would like to do. If you are going to be making balloons and they have hired a balloon artist they are not going to want you to be at their event. If that happens take one of your other skills, juggling for instance, that you can perform on the street and do that instead.
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